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This assignment was developed to test students knowledge on the functions of packaging. Students will act as a packaging engineer for a new fundraising company with a unique idea. Students are told that the product is a raw egg with the likeness of Elvis Presley on it. Students will have to develop a package that will contain and protect, promote, facilitate storage, use, and convenience, and facilitate recycling of the product. Student's packages will then be put through a delivery test. The delivery tesst will involve throwing the package back and forth from one person to another ten times from a distance of 15 feet. Should the product survive this, it will be exposed to the "plunge" where it will be given a one-time free fall from 8 feet high.
Learning Goals
Summarize how packaging and labeling are utilized by businesses a marketing function
Tessmer, Ashley. "Functions of Packaging-Egg-Citment". OER Commons. Institute for the Study of Knowledge Management in Education, 06 May 2019. Web. 07 Oct. 2024. <https://wlresources.dpi.wi.gov/authoring/1360-functions-of-packaging-egg-citment>.
Tessmer, A. (2019, May 06). Functions of Packaging-Egg-Citment. OER Commons. Retrieved October 07, 2024, from https://wlresources.dpi.wi.gov/authoring/1360-functions-of-packaging-egg-citment.