All resources in School-Based Enterprise (SBE)

Promotional Project

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In this project, students must create a promotion utilizing the promotional mix.  The promotion must be cohesive, fitting for the time period, and still result in profit. The Promotional Project document is given to students to outline their expectations and guidelines. By the end of this project, students should be able to develop a full promotional campaign for a company. 

Material Type: Activity/Lab

Author: Amanda Fields

30 Second Elevator Pitch

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What is an elevator pitch? Imagine that you are riding in an elevator from the top floor of a building to the lobby with someone that you want to convince to: hire you, buy something from you, sell something, etc. The trip will take approximately 30 seconds, so your time is limited! Your elevator pitch will be used to convince a potential customer to purchase a product from the CTC Connection store. So, pick a product and let's get started!!!

Material Type: Activity/Lab, Assessment

Author: Sarah McKeever

BM&IT Quality Module: Work-based Learning

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Welcome to one of 12 Business, Marketing and Information Technology Quality Modules! The purpose of these modules is to illustrate quality examples of each of the 2018 ACTE Quality CTE Framework elements. Regardless if you are in a pre-service education program or an experienced educator, these modules will benefit your future and business & marketing program11. Work-based Learning addresses the delivery of a continuum of work-based learning involving sustained, meaningful interactions with industry or community professionals that foster in-depth, firsthand engagement with the tasks required in a given career field. Experiences may be delivered in workplaces, in the community, at educational institutions and/or virtually, as appropriate, and include a range of activities such as workplace tours, job shadowing, school-based enterprises, internships and apprenticeships.

Material Type: Module

Author: Haley Hesselberg