The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a 'back of the napkin' sketch without the fuzziness.  The Canvas has nine elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, Cost Structure.  The Canvas is popular with entrepreneurs for business model innovation.  Fundamentally, it delivers three things: focus, flexibility, and transparency. 

As a new Entrepreneurship class starts you want your students to get to know each other and get the juices flowing on how to create innovative ideas.  This lesson will give you a great ice-breaker/lesson for the first or second day of an entrepreneurship class.

Discuss what a franchise is and what are advantages and disadvantages to them. Also a research project that goes along with that.

This unit is an exceprt from the MBA Research and Curriculum Principles of Entrepreneurship Course Guide. Course Guides include recommended performance indicators, sequencing, instructional objectives, resources, and activities for students. The full course includes 11 more units focused on generating ideas, establishing a business, and more. To access the full course guide, visit mbastatesconnection.mbaresearch.org and select "Course Guides" under "Curriculum and Instruction."Use this as a guide to teaching a unit about determining feasibility. Each task is related to one performance indicator in the unit. First, use the learning objectives to teach students the important components of a topic. Then, use the activity to engage students and reinforce learning. The online and textbook resources in each tasks can be used to extend learning.