This lesson teaches students about the promotional mix. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the activity to assess their understanding. This activity allows students to research and evaluate the promotion mix of real companies, making the concept more relevant and engaging. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "PR:003" in the Commons.