This is a one day activity where students can research trends and …
This is a one day activity where students can research trends and fads within the retail industry. Students will choose a product that has gone through the stages of product life cycle and highlight how the business made decisions in price, production, and promotion.
Project can be used to teach within a branding unit or can …
Project can be used to teach within a branding unit or can be an assessment at the end of a chapter/unit. Emphasis can be on co-branding, package redesign, or re-branding an established product to appear new again. Both the project requirements & rubric (checklist) are attached.Great for block scheduling. Have had students evaluate best package and design to incorporate peer evalation.*See Resource Library for attachments.*
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