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  • WI.MME.MC2.b.8.h - Explain the nature and purpose of quantitative marketing research.
  • WI.MME.MC2.b.8.h - Explain the nature and purpose of quantitative marketing research.
Qualitative vs Quantitative Data
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This is an article from USA Today about the difference between Millenials (Gen Y) and prior age groups at work.  I share the article with students and ask them to highlight qualitative and quantitative data in different colors.See link below for a quick video explanation of how I use this in class.Qualitative vs Quantitative Data

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Homework/Assignment
Author:
Phil Huff
Date Added:
06/01/2020
Qualitative vs Quantitative handout
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This is a student handout that summarizes the differences between qualitative and quantitative data.See link below for a quick video about how I use this in my classroom.Qualitative vs Quantitative Data - Student Handout

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Reading
Author:
Phil Huff
Date Added:
06/01/2020