This is a student handout that I reference with students before they attempt to run their own focus group for the marketing information management unit project.  See quick video link below for an explanation of how I use this in my classroom.How to Run a Successful Customer Focus Group

This is an example of a poorly constructed survey that I give to my students right after talking about question design in market research.  We identify as a group all of the errors within this survey.See video link below for a quick description of how I use this in my classroom.Questionnaire - Poor Example

This worksheet is for students to complete while they sample a variety of name brand and private label food items.

This is the student handout I use to help conduct a focus group in class.  I purchase a variety of food items to bring in and then conduct a focus group discussion so that students understand how to collect this type of data.See the video link below for a quick explanation of how I use this in my classroom.Taste Test Focus Group