Stations activity - students rotate through each station and discuss the market segmentation / customer profile. Printable descriptions attached along with a reproducible handout for students to use to record their thoughts.
Examines the fundamental concepts of strategic planning and management in the context of the real estate, design, and construction industry. Discusses the basic business relationships among firms in the design and construction value chain. Specific topics include: industry analysis; strategic planning models; information technology strategy; strategy in fragmented industries; negotiation; and macro trends shaping the industry as a whole. Case method of instruction is used, and supplemented by extensive readings. From the course home page: This course provides an overview of key concepts in strategic management in the construction, real estate, and architecture industries. Topics include supply chain analysis, market segmentation, vertical integration, competitive advantage, and industry transformation. This course is of interest to students seeking more understanding of the business dynamics of real estate and construction; seeking to provide value in firms which they may join; or seeking to build a foundation for their own entrepreneurial pursuits.
Project for Marketing I class - Students must create a new product or service idea and present their work in front of the class. Explain the 4 Ps through a slide show or visual aid. Describe customer profile. Project guidelines and grading rubric attached along with one exemplar.