This is a student handout that I reference with students before they …
This is a student handout that I reference with students before they attempt to run their own focus group for the marketing information management unit project. See quick video link below for an explanation of how I use this in my classroom.How to Run a Successful Customer Focus Group
This is the student handout I use to help conduct a focus …
This is the student handout I use to help conduct a focus group in class. I purchase a variety of food items to bring in and then conduct a focus group discussion so that students understand how to collect this type of data.See the video link below for a quick explanation of how I use this in my classroom.Taste Test Focus Group
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