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This lesson introduces students to the concept of business policies, such as service policies, credit policies, price policies, etc. It will help them understand the importance of these policies, as well as how to explain them to customers. First, use the briefing (found in Task 1) to teach students about this concept. Then, ask your students to keep track of the policies they interpret for customers at their school-based enterprise or their jobs. Finally, lead the class in discussion of their findings. This briefing is one of many found in MBA Research Course Guides. To access these course guides, visit http://mbastatesconnection.mbaresearch.org.
- Subject:
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Material Type:
- Lesson Plan
- Author:
- MBA Research and Curriculum Center
- Date Added:
- 05/14/2018