Students can hear Sal give an introduction to campaign finance up to and after Citizens United, including the difference between soft and hard money, the influence of PACs and super PACs, and the impact of the McCain-Feingold Act. They can then follow that up with an in-depth video on Citizens United v. FEC in which Sal discusses the background and holdings of the case with scholars Richard Hasen, professor of law at UC Irvine School of Law, and Bradley Smith, former chairman of the FEC. Teachers can then assign an exercise to their students aligned to the current AP Government and Politics exam to assess how well they understood the content of the lesson.

This 12-minute video is useful for any lesson that introduces students to the Watergate scandal, and any lesson focused on the constitutional and political challenges that complicate the regulation of campaign contributions. After clarifying the connection between the Watergate break-in and subsequent campaign finance scandal, the video documents how campaign finance regulations created in the wake of Watergate would eventually be manipulated by donors seeking to convert money into political influence. The video helps students make the connection between the history of Watergate and current controversies surrounding campaign finance, and to see how, after decades of attempted reforms, the United States is once again experiencing the same unregulated flow of campaign cash that helped give rise to the issues in the 1970s.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

A game demonstrating the ways that an Electoral vs. Popular Vote would affect a campaign strategy. Students run two separate campaigns; one for an electoral victory and one for a popular vote victory. The candidates spend “campaign promises” to influence the outcome of the election.

You and another team member have been hired as the social media marketing manager to develop a social media campaign for a retail brand. The goal of this assignment is to apply the learnings from the Social Marketing Training on Hootsuite and class discussions to determine how to best develop a campaign that meets a brand’s objectives. 

This unit provides an introduction to Student Voices, focusing on the question of why so few
young people vote and why there is a need for young people to learn more about the political
process, issues, and candidates.

Spanish Version
https://cdn.annenbergclassroom.org/wp-content/uploads/Campaign-Curriculum_Spanish.pdf

Students write letters as part of an environmental action campaign. They become more aware of global environmental problems and play a part in their solution.