Four P's Fun

4 P’s Formative Assessment (In class activity)

Objective - to encourage students to brainstorm methods to market different products and services

(Template on final page)


  • Cut out squares and put in four separate envelopes (product, price, place, promotion)
  • Have a student pick out a square from each of the envelopes so that each team has a square with a product, price, place, and promotion on it
  • Students are to identify a target market to fit the marketing mix that was provided

Marketing Class

$ CDBankTV$3,000
Chrome BookAmazonBillboard$150
Nike ShoesFinish LineMagazine$105
CruiseTravel AgencyTravelocity$3,500
Mustang ConvertibleCar DealershipInternet$33,000

Sports Marketing Class

Lacrosse stickTicketmaster.comCompany website$25
Hockey ticketsAirportTelevision$3,000
Ballet performanceHotelSnapchat filter$25,000
Tough MudderAmazon.comBillboard$150
MLB All Star GameFinish LineYou Tube$105
Outdoor concertLibraryHalftime event$3,500
Gus Macker 3 on 3 basketball tournamentCar DealershipOnline contest and sweepstake$33,000

Hospitality and Tourism Class

Cruise to BahamasAirport Co-branded Contest$25
Disney CruiseHotel lobbyYou Tube$3,000
Holiday InnBeach tiki hutCable television$25,000
Motel 6Sports arenaTwitter$150
Backpacking AdventureLocal collegeBrochure$105
Delta AirlinesCompany headquartersYelp$3,500
Austin Straubel AirportGrocery storeRebate$33,000

4 P’s Fill - in Template


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