- Students will brainstorm ideas to appropriately identify a target market and determine appropriate methods to appeal to that market based upon product, price, place, and promotion prompts.
Cut out squares and put in four separate envelopes (product, price, place, promotion).
Have a student pick out a square from each of the envelopes so that each team has a square with a product, price, place, and promotion on it.
Students are to identify a target market to fit the marketing mix that was provided from the four boxes of marketing mix information.
- Career and Technical Education, Business and Information Technology
- High School
- Grade 10
- Material Type:
- Formative Assessment
- Michelle Volk
- Date Added:
- Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
- Media Format:
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