Super Product

Scenario:

You are the new product manager for Super Company. Super Company has been the industry leader in the area of sport and athletic clothing and is the parent company of Super Gear, a leading sporting-goods company.. (Think Nike, Under Armour, Adidas)

The manager of the Super Company's chemistry department has told you about a new substance that one of the chemists has developed . It is unique, and the chemist is very excited about the discovery . The chemistry department h a s been calling this new substance "Super Duper."

Super Duper has the following characteristics:

• It rebounds with amazing force . Example : Hold a one - inch cube of Super Duper three fe e t off the ground and drop it . It rebounds 20 feet high .
• It totally rejects dirt . Di r t, grease, and oil will not adhere to the surface .
• It is totally waterproof . Water will not penetrate the substance .
• It is amazingly lightweight and air passes right through it - allowing a breathing action to take place.
• It can be stretched into virtually any shape and responds very well to stretching into a thread-like shape.
• Super Duper is completely bio - degradable . It will decompose in less tha n five years.

As new product manager , you understand the fantastic implications of such a substance to Super Company. You are extremely excited about the possibilities that exist.

Questions:

1. Identify the product mix for Super Company including both the possible product lines and possible product items.

2. Identify the product mix for Super Gear including both the possible product lines and possible product items.

3. List ten product ideas for Super Duper within Super Company's current product mix,

4. List ten product ideas for Super Duper within Super Gear's current product mix.

5. List ten ideas for Super Duper outside of bo t h of the company's current product mixes.

6. What are three factors that Super Company must consider before it adds new products, containing Super Duper, to its product mix?