Name:_____________________                                                Date:____________

Taste Test Focus Group

When conducting a taste test it is best to have items prepared not in the original packaging. Taste test are done to see if a consumer can really tell the difference of an item when the brand is not known and which they prefer.

For each of the following items take a few notes to help you in determining the differences:

Sour Cream and Onion Potato Chips:

A:$_______ / _____oz   $ per oz_______  B:$_______ / _____oz   $ per oz_______

Chocolate Chip Chewy Granola Bars:

C:$_______ / _____oz   $ per oz_______D:$_______ / _____oz   $ per oz_______

Sandwich Cookie:

E:$_______ / _____oz   $ per oz_______  F:$_______ / _____oz   $ per oz_______

Blueberry Breakfast Pastry:

G:$_______ / _____oz   $ per oz_______  H:$_______ / _____oz   $ per oz_______

White Cheddar Popcorn:

I:$_______ / _____oz   $ per oz_______J:$_______ / _____oz   $ per oz_______

Saltine Crackers:

K:$_______ / _____oz   $ per oz_______          L:$_______ / _____oz   $ per oz_______

Creamy Peanut Butter:

M:$_______ / _____oz   $ per oz_______N:$_______ / _____oz   $ per oz_______

Applesauce:

O:$_______ / _____oz   $ per oz_______ P:$_______ / _____oz   $ per oz_______

CranRaspberry :

Q:$_______ / _____oz   $ per oz_______ R:$_______ / _____oz   $ per oz_______

Root Beer:

T:$_______ / _____oz   $ per oz_______ U:$_______ / _____oz   $ per oz_______

You are to respond to the following:

1. Write one-paragraph about how much you think brand names affect your choices of the products you purchase.

2. After conducting all of the taste test, write a one-paragraph summary of what brands they liked the best and if they were the brands that you usually use. If not, why wouldn’t you use the other brand all along?

3. When examining the packaging does it make a difference when all aspects of the packaging are included: trade character, brand name, and brand mark?  Explain why?