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Description

Overview:
Students will create a label for a bottled beverage. The target market for the beverage is children ages 4-10, both boys and girls, and is available throughout the United States. All students are required to call the juice "Giggle Juice", which makes it fun to see how they can spin the idea. Students will design the branding, and include it on the descriptive label. Typically, I give each student a different drink with a label that can be peeled off so we can analyze the label first, and then the students use that bottle to create the label for their "Giggle Juice"
Subject:
Marketing, Management and Entrepreneurship
Level:
High School
Grades:
Grade 9, Grade 10, Grade 11, Grade 12
Material Type:
Assessment, Interim/Summative Assessment
Author:
Date Added:
05/29/2019
License:
Creative Commons Attribution Non-Commercial No Derivatives Creative Commons Attribution Non-Commercial No Derivatives
Language:
English
Media Format:
Text/HTML, Video

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