This is a student handout as a reference to use when creating their market research survey for the marketing information management unit.See the quick video below for a description of how I use this in my classroom.How to Create a Survey

This is a student handout that I reference with students before they attempt to run their own focus group for the marketing information management unit project.  See quick video link below for an explanation of how I use this in my classroom.How to Run a Successful Customer Focus Group

VALS2 is a market research tool used to help gather data about psychographic characteristics.  I use this tool at the beginning of the marketing information management unit to introduce students to the concept of data collection and using it to make decisions.See quick explanation video below about how I use this in my classroom.VALS2 Web Survey