This is a student handout that I reference with students before they …
This is a student handout that I reference with students before they attempt to run their own focus group for the marketing information management unit project. See quick video link below for an explanation of how I use this in my classroom.How to Run a Successful Customer Focus Group
This is an example of a poorly constructed survey that I give …
This is an example of a poorly constructed survey that I give to my students right after talking about question design in market research. We identify as a group all of the errors within this survey.See video link below for a quick description of how I use this in my classroom.Questionnaire - Poor Example
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