This Innovative Business Mindset textbook is an open educational resource with CC-BY 4.0 licensing developed for entry-level business and entrepreneurial students. Content is based on the Chippewa Valley Technical College curriculum for the Innovative Business Mindset course (102-130).
This book introduces the traits and mindset of entrepreneurs, different tools to determine personal entrepreneurial traits, and a variety of innovative companies (small, social, and global), in addition to an examination of the differences between entrepreneurs and intrapreneurs. Finally, this text contains information on the development of business plans.
This book is available for free online and can also be downloaded in multiple formats for offline use. The online version is required for interaction with adaptive learning activities included in each chapter.
- Subject:
- Career and Technical Education
- Marketing, Management and Entrepreneurship
- Material Type:
- Textbook
- Author:
- Stephanie Pohnl
- Date Added:
- 10/25/2024