Two instructors, Jenny Parker and Mabel Gehrett, developed the new Business Concepts course to be used in the Business Division at Western Technical College in La Crosse, Wisconsin. This foundational course is designed to help new students learn more about each individual program in business so they can fully commit to their selected program as they get started.

This course explores functions, components, activities, and career paths in key business areas including management, human resources, sales and marketing, and accounting. Business Concepts will expose these new students to the possibilities in business so they can make the best decision for themselves early on, and switch programs, if necessary, without adding time to their educational plan.