Fan Profile for Sports Marketing

Created Feb. 6, 2024 by Michelle Volk

What is Sports Marketing?

Fan Profile


Name: 


Objective - To create a fan profile for your team’s potential customers.  This should be in a graphically-pleasing, one-page format, with exciting photos that would encourage people to want to come to the games, and to encourage companies to sponsor the team.


www.census.gov


Heading that includes city and state



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Fan Profile Information (Demographics)

  • Population of the residents

  • Average Age 

  • Household Income

  • Education Level (high school and postsecondary)

  • Gender breakdown


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City Information (Geographics)

  • Map of city & map of state with the city highlighted

  • Yearly climate (broken down by season)



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Things to Do (Psychographics)

  • 8-10 Local attractions/fun activities



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Page Design

  • Page laid out well and has appropriate white space

  • City and state name displayed prominently at the top

  • Two photos to illustrate the sport in action and fans having fun.



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Spelling & grammar 


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