Sports and Entertainment Marketing Event Planning Project
EVENT PLANNING PROJECT RUBRIC
Objectives:
- Describe how a marketing plan is used
- Develop a marketing plan for an upcoming event (Sportainment Night/Dodgeball Classic)
- Explore examples of marketing plans
- Define and demonstrate cause marketing
- Plan and carry out an event (Sportainment Night/Dodgeball Classic)
- State the steps of a SWOT analysis
- Conduct a SWOT analysis
- Explain the importance of sponsorship agreements within the sports and entertainment industry
- Secure sponsors for an event (Sportainment Night/Dodgeball Classic)
- Identify the benefits of entering a sponsorship contract for both parties
- Evaluate the importance of teamwork in the business world
- Illustrate the personality traits that can help create more effective relationships
Project Description:
Students will utilize their event planning skills in order to plan Sportainment Night or the Dodgeball Classic. Students are responsible for developing a marketing plan that includes the use of the promotional mix, writing press releases, securing sponsors, working as a team, and raising money for a local cause. Students will be evaluated based on their effort and performance prior to, the night of, and through the reflection of the event.
Evaluation:
Description
Below Average
0-14 points
Average
15-20 points
Above Average
21-25 points
| Plan, plan, plan… | The student rarely participated in the planning process. He/she was withdrawn during classroom discussion and neglected to help make decisions regarding the event. The student struggled to generate ideas that affected profit or entertainment. | The student participated in the classroom discussions the majority of the time and helped make decisions when it regarded himself/herself. The student generated event ideas that affected profits or entertainment. | The student was an integral part of the planning process. He/she participated in classroom discussions, made important decisions, and was actively involved in all aspects of the event planning process. The student identified factors affecting profitability and entertainment. |
| It’s a dirty job, but somebody has to do it! | It was a struggle to get the student to take on any responsibilities prior to the event. | The student took on a few responsibilities prior to the event. For example: designing brackets, creating promotional pieces, scheduling teams, creating and/or distributing the t-shirts, securing and working with sponsors, writing the script, preparing booths, etc…. | The student took on many responsibilities prior to the event. For example: designing brackets, creating promotional pieces, scheduling teams, creating and/or distributing the t-shirts, securing and working with sponsors, writing the script, preparing booths, etc…. |
| Selling and promoting the event… | The student struggled to sell the idea of the event in an effort to secure sponsors. The student showed little enthusiasm for the event. | The student used his/her personal selling skills to secure 3 sponsors. The student showed enthusiasm for the event. | The student excelled at using his/her personal selling skills and secured 5 or more sponsors. The student demonstrated enthusiasm through a variety of promotional outlets. |
| Human Resources and Communication | The student exhibited little self-confidence. He/she fulfilled his/her job during the event, but he/she did not volunteer for any leadership positions. The student struggled to communicate with others. | The student exhibited self-confidence and was a team player before and during the event. He/she took on a leadership responsibility during the event and was able to communicate clearly with teammates. | The student exhibited self-confidence and was a team player before, during, and after the event. He/she took on a leadership reasonability and communicated clearly with teammates and those participating in the event. |
Additional Feedback: _____/100