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  • WI.MME.MF8.a.14.h
Business Model Canvas
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The Business Model Canvas (BMC) gives you the structure of a business ...

The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a 'back of the napkin' sketch without the fuzziness.  The Canvas has nine elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnerships, Cost Structure.  The Canvas is popular with entrepreneurs for business model innovation.  Fundamentally, it delivers three things: focus, flexibility, and transparency. 

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
Ross Toellner
Date Added:
02/13/2018
Design Thinking
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“Design thinking is a human-centered approach to innovation that draws from the ...

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”— Tim Brown, CEO of IDEOThinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which IDEO calls design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren't trained as designers to use creative tools to address a vast range of challenges.

Subject:
Business and Information Technology
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
Ross Toellner
Date Added:
02/14/2018
E-Portfolio for Senior Year
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This resource is ideal for seniors as they finish out their high ...

This resource is ideal for seniors as they finish out their high school career. The e-portfolio is used as an exit interview that bridges the students from the high school marketing program (typically a work-based experience class) to the post-secondary level. The students create the e-portfolio in class, but present the e-portfolio to the admissions or student services staff of a local technical college. There are certain components, however, that are covered previously in the school year (such as the personality type assessment that is included). In order to prepare for the interview, students write out the ideal answers to common interview questions.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Interim/Summative Assessment
Author:
Michelle Volk
Date Added:
08/02/2019