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  • WI.MME.MC1.b.6.h
Burrow, Marketing Teacher Resources and Trial Online Access with BIT Standards Correlation (Cengage)
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Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards (MME & WCCTS).

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Curriculum Map
Homework/Assignment
Interactive
Lesson Plan
Reading
Teaching/Learning Strategy
Textbook
Author:
Abigail Hess
Date Added:
07/31/2020
Cereal and The Marketing Mix
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CC BY-NC-ND
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Through this assignment, students will explore the marketing mix for a breakfast product. Students will be asked to assume the role of a product manager for a cereal or snack foods division of a large consumer products firm. In this role, students will select one of six market segments to develop a product for. Students will focus on four specific target market characteristics outlined in their chosen market segment. Students will then answer the four areas of the marketing mix for their newly developed product.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Formative Assessment
Author:
Ashley Tessmer
Date Added:
08/02/2019
Developing a Customer Profile
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CC BY-NC-ND
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Students are asked to compare two similar businesses in an effort to differentiate the business' target markets. Students will answer a series of questions about the business in order to create a customer profile. Students will utilize their customer profile to determine how and where that business should advertise. This helps students see that all decisions relate back to a business' target market.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Assessment
Case Study
Formative Assessment
Homework/Assignment
Lesson
Author:
Ashley Tessmer
Date Added:
08/02/2019
Developing a Marketing Plan - Three Activities with Performance Assessment Rubric
Conditional Remix & Share Permitted
CC BY-NC
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This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to develop a marketing plan. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance.  A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Lesson Plan
Author:
MBA Research and Curriculum Center
Date Added:
05/08/2018
Holiday Elves Project-Target Market/ Marketing Mix Activity related to SBE
Unrestricted Use
CC BY
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An activity utilizing products in the school based enterprise to allow students to demonstrate knowledge of the concepts of target markets and the marketing mix.

Subject:
Marketing, Management and Entrepreneurship
Material Type:
Activity/Lab
Author:
Haley Hesselberg
Date Added:
07/27/2020