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This is an example of a poorly constructed survey that I give to my students right after talking about question design in market research. We identify as a group all of the errors within this survey.See video link below for a quick description of how I use this in my classroom.Questionnaire - Poor Example
- Subject:
- Marketing, Management and Entrepreneurship
- Material Type:
- Activity/Lab
- Formative Assessment
- Author:
- Phil Huff
- Date Added:
- 06/01/2020