This food truck project ties into the Hospitality & Tourism career cluster, as it focuses on business planning, marketing/advertising, menu planning, food costing, equipment sourcing, floor planning, packaging, cooking, and food presentation. Students who are considering entering into a hospitality or tourism career will greatly benefit from the skills and knowleged gained through this project, as well as from taking the courses in the Family & Consumer Sciences department. This project also provides students with opportunities to practice teamwork, cooperation, problem-solving skills, math skills, and creativity. This project provides a unique, hands-on learning experience that reinforces skills that will be useful in many different types of careers.
Global Entrepreneurship Lab: Asia-Pacific enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on the Asia-Pacific region. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.
Global Entrepreneurship Lab: Latin America, the Middle East, and Africa enables teams of students to work with the top management of global start-ups and gain experience in running, and consulting to, a new enterprise outside the United States. The focus is on start-ups operating in emerging markets throughout the world, with a special focus on Latin America, the Middle East, and Africa. The course combines an internship in a growing firm with in-class discussions of the issues and policies that affect the climate for innovation and start-up success around the world.
Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.
Entrepreneurship course FREE teacher resources and trial access to online course solution as well as a correlation to WI state MME & WCCTS standards.
This rubric includes three scenarios (one for the classroom, one for the workplace, and one for career-technical student organizations) that can be implemented to assess students' abilities to handle difficult customers in the workplace. It also includes a comprehensive rubric and instructions for using the rubric to assess student performance. A downloadable document containing the full set of activities, intructions, and rubrics can be found in the Resource Library. For more rubrics and other instructional tools, visit https://mbastatesconnection.mbaresearch.org/.
Teacher Kim Guest demonstrates how to add assignments in the Canvas-based MBA Learning Center. To access the MBA Learning Center, visit https://mba.instructure.com
This lesson introduces students to the concept of business policies, such as service policies, credit policies, price policies, etc. It will help them understand the importance of these policies, as well as how to explain them to customers. First, use the briefing (found in Task 1) to teach students about this concept. Then, ask your students to keep track of the policies they interpret for customers at their school-based enterprise or their jobs. Finally, lead the class in discussion of their findings. This briefing is one of many found in MBA Research Course Guides. To access these course guides, visit http://mbastatesconnection.mbaresearch.org.
Sports & Entertainment Marketing course FREE teacher resources and trial access to online course solution as well as a correlation to WI state standards.
This document shows the Pathways Mukwonago Area School District has developed for Business and Marketing Education for the 2018-2019 school year.
Phil Loaiza, IT Director for MBA Research, talks about how to create courses with LAP instructional modules in the Canvas-based MBA Learning Center. Access the MBA Learning Center here: https://mba.instructure.com/
Teacher Kim Guest demonstrates how to add move files from the MBA Learning Center to a secure site such as Google Classroom or Schoology. To access the MBA Learning Center, visit https://mba.instructure.com.
Join Danny Rubin, founder of Rubin, and Scott Zumsteg (San Francisco Giants) and Richard Fedesco (Portland Trailblazers) for a conversation on the world of being a sports executive. This conversation covers the power of employability skills, a day in the life of professionals in the sports world, how to get your foot in the door with a sports franchise and much more. Students and teachers should also make use of the webinar worksheet at https://rubineducation.com/wp-content/uploads/2022/03/Rubin-Webinar-Worksheet-Q-and-A-about-Sports-Executives-April-2022.docx
This lesson teaches students about market identification and segmentation, with a focus on ethics. First, use the Discussion Guide (found in Task 1) to teach students about this concept. Then, use the ethical case study and response questions to assess their understanding. This activity allows students to understand target marketing and its implications. A full lesson module related to this concept can be found on the MBA Learning Center. Visit mba.instructure.com and search for "MP:003" in the Commons.
15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.
This lesson is based on observations of the marketing department at Reinhart Food Service. As a unit for Sports Literature class, students will complete a simulation to market and present a product using advertising techniques, digital media, writing and speaking skills. In groups of three to four students, each team with choose a product or aspect of a sport to market. Some examples include a new sporting goods store, online vendor, food product like a protein powder, drink or granola bar, themed restaurant, sports equipment. (Or use your imagination!) The product may be a one-of-a-kind-invention or an improvement on or variation of a current product. Students will learn advertising techniques, discuss morals in advertising, and practice their desktop publishing skills.
Marketing teams will consider their target audience and how they want to reach that audience. They will create an advertising plan and present their products, print, radio and television advertisements to the class.
This brief video from the New North region gives an overview of the Marketing Pathway and the process students can use to access the pathway and its components.
Introduces tools from strategy and economics to look systematically at marketing strategy. Topics include how to find profit opportunities, how to create competitive advantage, and how to challenge competitive advantage. Taught as a mix of cases and lectures. The course is aimed at helping you look at the entire marketing mix in light of the strategy of the firm. It will be most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives 1. Identify, evaluate, and develop marketing strategies. 2. Evaluate a firm's opportunities. 3. Anticipate competitive dynamics. 4. Evaluate the sustainability of competitive advantages.