Utilizing MBA Research FREE Resources

Created Feb. 6, 2024 by Michelle Volk

How (and why) to use Wisconsin’s FREE MBA Research Resources

Those who teach Marketing Education in Wisconsin are lucky - we have access to free teaching resources through MBA Research.

Free MBA resources:

  • Course guides
  • Programs of study
  • Instructional tools
  • LAPS
  • Rubrics

To log on

www.mbaresearch.org

Click on State Connection under Quick Links

Login using your name and password

*If you don’t have one, talk to Wisconsin DECA State Advisor

MBA Curriculum Builder

Action Briefs

  • A complete listing of industry trends that are currently impacting the workplace
  • Each Action Brief provides information about how the workplace is affected, as well as the classroom implications
  • How to use:
  • Springboard activity to a lesson
  • Turn information into a research activity (great for sub notes)
  • Discussion point for Co-op job sites
  • Activity for students to provide the bridge between classroom and workplace

Bookmarks

  • Direct links to great resources and references for business and marketing concepts.
  • Example - ACDC Leadership Channel to teach economics, Banzai to teach personal finance, The Business Professor for videos
  • How to use :
  • Search out videos, simulations, and supplemental content

Course Guides

  • Includes course description, recommended sequence of instruction, instructional objectives, projects and activities, briefings, test items, and resources
  • Digital download
  • Options include:
  • Business and Marketing Essentials
  • Entrepreneurship, Advanced
  • Entrepreneurship, Principles
  • Ethical Leadership
  • Finance, Introduction
  • Financial Analysis for Managers
  • Financial Management
  • Management, Introduction
  • Marketing Applications (Advanced)
  • Marketing Principles
  • Personal Finance
  • (Sports) Grand Slam: Advanced Sport/Event Marketing  
  • (Sports) More Than a Game: Intro Sport/Event Marketing
  • Coming soon - Ethics and ethical decision making

Curriculum Builders

  • Web-based database with access to standards research
  • Process:
  1. Select the career cluster or pathways of interest
  2. Select the curriculum planning level (career, specialist, management, etc)
  3. Select the instructional area of interest
  4. Add, delete, or re-sequence as needed
  5. Run the final report
  • The final report will give you:
  • Detailed, sequenced performance indicators
  • Detailed instructional objectives, by indicators
  • Recommended sources, included texts and web links
  • How to use:
  • Follow the steps
  • Submit to your curriculum office or district office for approval

The Gray Zone

  • Case studies that do not have one right or wrong answer.
  • Great for discussion and problem solving.
  • Each case study is linked to a performance indicator from MBA Research’s national standards and presents students with an ethical dilemma in business to resolve.
  • How to use:
  • Activity to align with content area
  • Discussion with Co-op students about similar events in job situations
  • Create an assignment where students write their own Gray Zone case study

Program of Study Kits

  • Kits for: Business Management and Administration, Entrepreneurship, Finance, and Marketing
  • How to use:
  • Design curriculum
  • Align curriculum and information with pathways

Performance-Based Rubrics

  • Each content area provides three different rubrics
  • Rubrics include behavioral anchors (for assessment and instruction)
  • Recommended for performance-oriented programs
  • How to use:
  • Differentiate instruction by breaking the class into three different groups and provide a different rubric per group
  • For standards based schools, use behavioral anchors as peer or formative feedback

LAP Learning Modules (LAP stands for Leadership, Attitude, Performance)

  • Standards-based with learning objectives, individual and group activities, ready-to-use assessments, customizable discussion guides, PowerPoint presentations that can be edited, videos and links, and case studies
  • Why use? Save time, provides comprehensive lesson plan, promotes differentiation, facilitates student engagement
  • Approximately 50 LAPS available to download for free
  • New LAPS were added to specifically target 9th grade students (content - leadership)
  • How to use:
  • Build lesson plans and activities
  • Supplement current activities
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